His work at SMB Loan
Alon’s coverage includes borrowing costs, product suitability, lender terms and research into the pressures facing Australian businesses. The purpose is to explain the cost and consequences of a financing decision before a reader applies.
His author credit identifies editorial responsibility. It does not imply a credit licence, a financial-advice qualification or first-hand use of every product reviewed. The site’s review method explains how published evidence supports its conclusions and where that evidence stops.
Publishing background
Alon founded Finofin in 2015 after working in search and digital publishing at Webpals, later XLMedia. Finofin’s portfolio includes Money Transfer Comparison and SMB Loan. His experience is in financial publishing and online research; this site does not represent him as a practising Australian lender or credit broker.
Australian media coverage and commentary
The following articles quote Alon in connection with SME research. They are reporting and commentary, not endorsements of SMB Loan’s lender recommendations.
- Accountants Daily: challenges facing SMEs in 2025 (20 December 2024). Quotes Alon on business pressures and the site’s research.
- Inside Small Business: borrowing and investment plans for 2024 (14 December 2023). Includes his commentary on the survey and cash-flow pressures.
- Mortgage Professional Australia: SMEs’ access to bank finance (15 June 2023). Quotes Alon on access to credit and the research findings.
For a longer interview about his publishing work, see Crowdfund Insider’s interview with Alon (13 December 2020). Historical articles retain the brand names and circumstances used at publication.
Read his work
Start with the business-lender comparison, the guide to rates and borrowing costs, or the research library. The individual pages identify their sources, assumptions and historical periods.
Contact and corrections
Editorial enquiries and corrections: hello@smbloan.com.au. Include the page address and source supporting a correction. Application enquiries belong with Lend or the lender handling the application.
